Have you defined your audience?

It is essential to identify the targets of your video; whether internal or external, for clients, staff, or investors.  The more precisely your audience is defined, the more effectively your message will be delivered.

Action Step:
- Write down an ordered list of audience targets.

Consider: What action do you want them to take?  What opinion do you want them to have?  What behavior changes do you want them to make?  What information do you want them to retain?