What is your budget?

A video can be made for almost any budget, so don’t ask “how much does it cost to make a video?”  The answer is always “how much have you got?”

As a guideline, a decent wedding video costs between US$2,000-4,000.  You will probably want more than a decent wedding video can offer.

Large corporate groups, global conglomerates, and governments have video budgets ranging anywhere from US$50,000 right up to millions of US$.

Most corporate videos cost between US$5,000 - 50,000, with a wide range of possible outcomes.  Good planning will optimize your return on investment.

Action Steps:
- Decide on a budget range
- Confirm this budget with your management

Common and practical means of establishing a budget:
a) Ask for a range of price options.  Describe your project and ask for basic, standard, and deluxe proposals.
b) State your budget up front. Invite multiple tenders and choose the one that best hits your mark. 
Of course you need to get the best quality for your money, but you should have realistic expectations of production value.
If in doubt, find a couple of videos that you like and ask your production house for an estimate.

A good production partner will be transparent about resources vs. cost.